.BLOOD DONOR DAY 2012.

The first one of a series of animations displayed and produced for the international days for the Benetton Live Windows project. In this case the blood donor day.
The animation was realized starting from an hand draw sketch and then animated with After Effects using real footage and patience to set up all frame by frame.
The main idea is to give a positive signal from who is receiving blood to increase the future group of donors.

Video: Giacomo Pennicchi